Iceland Foods has tapped MC2, a Northern UK agency, to drive its global expansion efforts.
- The collaboration aims to enhance Iceland Foods’ digital presence and brand value worldwide.
- MC2 will focus on engaging campaigns to attract potential clients globally for Iceland.
- The initiative includes a brand refresh and new digital strategies to support growth.
- Iceland’s International division operates in over 70 countries, showcasing its award-winning products.
Iceland Foods has enlisted the services of MC2, a strategic communications agency based in Northern UK, to spearhead its international expansion. MC2’s role is to support Iceland’s International and Partnerships division, tasked with delivering Iceland’s renowned product range to a diverse market spanning over 70 countries worldwide.
This collaboration will see a concentrated effort on elevating Iceland’s digital landscape to match its ambitious growth agenda. By crafting engaging and targeted campaigns, MC2 aims to draw in key prospects and establish Iceland as a significant global player.
A significant part of this partnership includes a comprehensive brand refresh. MC2 has not only developed a new value proposition but has also overseen the creation of a new website. This digital overhaul highlights Iceland’s business heritage, market acumen, and innovative approaches. The success stories from associations with top brands like Just Eat, Deliveroo, Uber, and others further exemplify Iceland’s industry leadership.
Abbie Hughes, who leads marketing at Iceland International and Partnerships, expressed that the collaboration with MC2 has ensured a future-ready brand identity, capable of scaling with their growth aspirations. She notes, “We act as the global ambassador for Iceland Foods, so we wanted to ensure our brand reflected the passion, innovation and quality in our business.”
MC2, aside from its involvement with Iceland, collaborates with other major brands like Deloitte and TalkTalk Business, indicating its capability in managing sizable and dynamic projects. Lucy Giles, MC2’s director, described Iceland Foods as an energetic and future-focused client that aligns perfectly with MC2’s expertise. “This programme of activity has been designed to create the conditions to drive sales globally, and we’re extremely proud of what we’ve achieved together thus far,” she stated.
Headquartered in Manchester, MC2 is a part of IPREX, a global network of independent communication agencies. This affiliation enables MC2 to extend its strategic communications services beyond local boundaries, meeting both national and international client needs.
The partnership between Iceland Foods and MC2 marks a significant step in Iceland’s global expansion strategy, leveraging digital innovation and strategic communications.
