Mood Films, a new independent production company, has been launched in Leeds, enhancing the city’s creative landscape.
- Louis Jones and Jeanine Guerida, originally student and mentor, now business partners, founded Mood Films.
- Their journey began in 2017 at the BFI Film Academy, leading to this new venture.
- Mood Films has quickly gained recognition, securing a nomination for a Prolific North Creative Award.
- The founders are also committed to nurturing young talent in the creative industry.
Leeds’ creative industry has been invigorated by the introduction of Mood Films, an independent production company spearheaded by Louis Jones and Jeanine Guerida. This partnership marks a significant development in the local arts scene.
The professional relationship between Jones and Guerida dates back to 2017 at the BFI Film Academy. During this period, Jones was under Guerida’s mentorship. The partnership that has emerged from this connection exemplifies how education and mentorship in the arts can evolve into professional collaborations.
Jones embarked on his career journey in videography soon after graduating from college, initially engaging in freelance work at weddings and other events. He subsequently transitioned into roles focusing on lighting within the music industry, TV, and commercials. His evolving expertise has culminated in his reputation as a competent director of photography, collaborating with high-profile clients such as Leeds United and Adidas.
Guerida’s career path was shaped by her in-house experiences at various agencies, including Sodium Films and Ride Shotgun. Her exposure to diverse projects enabled her to mature into a versatile producer, adept at managing complex campaigns.
The rekindling of their professional connection occurred in early 2023 when Jones and Guerida collaborated on The Awakening, the Leeds 2023 Year of Culture launch event. The success of this venture paved the way for the establishment of Mood Films.
Mood Films’ swift progression in the industry is evidenced by its nomination for The Grieving Pint, a campaign that addresses men’s mental health, for the Prolific North Creative Award this summer. This recognition underlines the company’s commitment to impactful storytelling.
Both founders have expressed a commitment to fostering new talent in the industry. Having benefited from the Prince’s Trust programme, they now aspire to guide young creatives through collaborations with Access Moving Image. Additionally, Mood Films receives support from the NatWest Entrepreneur Accelerator, which plays a crucial role in its growth trajectory.
The launch of Mood Films not only adds vibrancy to Leeds’ creative industry but also exemplifies the power of mentorship and collaboration.
