Innis & Gunn, a renowned Scottish brewer, has inked a three-year partnership as the Official Beer Partner for the Edinburgh Christmas Market and Hogmanay events, reinforcing its prominent role in key Scottish celebrations.
- The partnership ensures that Innis & Gunn’s beers will be available to the over three million attendees expected at these festive occasions.
- This deal follows the brewer’s involvement in other major Scottish cultural events, including the Edinburgh Festival Fringe and the Royal Edinburgh Military Tattoo.
- Festival-goers can enjoy Innis & Gunn’s unique Winter Warmer, a festive drink combining their Original Beer with premium whisky, offering a Scottish alternative to mulled wine.
- Edinburgh’s Christmas and Hogmanay draw visitors with attractions like the LNER Big Wheel, street parties, and concerts, where Innis & Gunn will now be a staple.
In a significant development for the Scottish brewing scene, Innis & Gunn has secured a prestigious role as the Official Beer Partner for the Edinburgh Christmas Market and Hogmanay events. This agreement will last for three years, cementing the brewer’s reputation in some of Scotland’s most iconic festive celebrations. As part of this partnership, Innis & Gunn will offer their range of beers, aligning with their strategy to become a central feature in high-profile cultural gatherings.
The partnership is expected to attract over three million visitors to the Christmas Market and Hogmanay events, where Innis & Gunn’s beverages will be prominently featured. Their involvement in such sizeable events marks another milestone, following their participation as a beer partner in other major events like the Edinburgh Festival Fringe and the Royal Edinburgh Military Tattoo. In doing so, Innis & Gunn continues to strengthen its association with key cultural festivities in Scotland, serving local and international visitors alike.
Innis & Gunn’s founder, Dougal Gunn Sharp, expressed pride in this achievement, highlighting the importance of showcasing Scottish beer to both local attendees and international tourists. He stated, ‘This is one of Scotland’s biggest cultural events, so it’s important that revellers can enjoy a Scottish beer.’ His commitment to Scottish brewing heritage is further exemplified by the company’s innovative products, such as their Winter Warmer. This festive drink, infused with premium Speyside whisky and spices, offers a warm and delightful alternative to traditional mulled wines, capturing the essence of Scottish festivity in a glass.
The upcoming celebrations in Edinburgh promise a dazzling array of attractions. From the grand LNER Big Wheel to the bustling street parties, visitors will have no shortage of entertainment as they ring in the festive season. Performances by bands like Texas and Callum Beattie, along with vibrant fireworks displays, will provide a memorable experience for all ages. Innis & Gunn’s presence as the Official Beer Partner enhances these festivities, offering attendees a taste of Scotland’s brewing excellence.
Innis & Gunn’s recent accolades, such as their success at The World Beer Awards, further validate their status as a leading name in craft beer. These achievements underscore the brewery’s commitment to quality and innovation, qualities that resonate well with their new role in Edinburgh’s celebrations. The brewing company’s collaboration with Unique Assembly, the organisers of Edinburgh Christmas, signals a mutual commitment to delivering a festive experience that celebrates Scottish culture and tradition.
Innis & Gunn’s new partnership as Edinburgh’s Official Beer Partner adds a distinctive Scottish flavour to the festive season, fostering cultural appreciation and enjoyment.
