A new Mixed Reality video has been released to mark the ‘Year-to-Go’ for the 2025 Ryder Cup.
- Manchester’s creative duo, adam+gary, have collaborated with the Ryder Cup for this project.
- The video showcases a giant golf ball flying through New York, using live-action and 3D animation.
- The creative effort has been praised for capturing wide attention across media and social platforms.
- The 2025 Ryder Cup is scheduled to be held at Bethpage Black, New York, next September.
In anticipation of the 2025 Ryder Cup, which is celebrated as one of the world’s leading sporting events, a groundbreaking Mixed Reality promotional video has been launched.
The creative team, consisting of video and CGI specialists adam+gary from Manchester, partnered with the Ryder Cup to create a visually captivating piece set against the backdrop of New York City.
This video features a combination of live-action and 3D animation, with a giant gold golf ball seen teeing off from Washington Street in DUMBO, travelling over Manhattan’s iconic skyline, and ending perfectly in Central Park.
Gary Bannister-Simm, director of moving image at adam+gary, expressed his satisfaction with the project, remarking on the Ryder Cup team’s openness to creative ideas and describing the process as seamless once they envisioned New York as a golfer’s paradise.
Since its debut, the video has become a talking point among fans and media, gaining significant traction on social media and coverage from international media outlets.
Tom Jackson, Director of Ryder Cup Productions, conveyed his appreciation for the creative and diligent work of adam+gary in delivering exceptional content for the ‘Year to Go’ festivities.
Looking forward, the 2025 Ryder Cup event is set to take place at Bethpage Black in Farmingdale, New York, from September 23rd to 28th, promising an exciting sporting experience.
The innovative Mixed Reality venture exemplifies creative collaboration in sports events.
