Interflora strengthens digital marketing by partnering with Journey Further for SEO and PPC.
- The partnership was secured through a competitive pitch, showcasing Journey Further’s search capabilities.
- Journey Further’s Salient platform will optimise Interflora’s search processes for efficiency and visibility.
- This collaboration aims to enhance Interflora’s presence in competitive search spaces, reducing costs.
- Interflora looks forward to innovative projects with Journey Further’s expertise in search and eCommerce.
Interflora, a renowned network of local florists, has chosen the services of performance marketing specialist Journey Further to manage and enhance the brand’s search engine optimisation (SEO) and pay-per-click (PPC) initiatives. This decision was made following a highly competitive pitch process, highlighting Journey Further’s prowess in digital marketing.
At the core of this partnership is Journey Further’s proprietary platform, Salient, which offers unique capabilities in search engine management. Salient’s comprehensive search functionality will not only prioritise Interflora’s search discoverability but also ensure efficient, aligned, and optimised search activities. By leveraging Salient, Interflora aims to identify opportunities for incremental sales growth while minimising costs and reducing waste.
Caroline Adams, Interflora’s head of marketing, articulated the challenges faced in the competitive search landscape, stating the need for a strategy that integrates both paid and organic channels. According to her, the decision to partner with Journey Further was influenced by their proven expertise in the field, alongside a corporate ethos that aligns well with Interflora’s values. Adams expressed excitement about the future projects anticipated from this collaboration.
Paul Norris, the organic director at Journey Further, shared insights about the potential of this collaboration to transform search strategies. He mentioned the shift beyond traditional methods to an integrated solution that uses innovative technology. This approach promises to make budget allocations more effective and reduce the reliance on paid advertising through improved organic search visibility. Norris emphasised their eagerness to achieve substantial results for Interflora, a brand synonymous with floral deliveries.
Interflora’s partnership with Journey Further marks a strategic step towards improving its digital marketing efficiency and search visibility.
