JD Sports launches a heartwarming family-themed Christmas campaign offering a £1000 prize.
- The campaign encourages customers to celebrate diverse family bonds within a festive setting.
- Shoppers can participate by capturing family moments at JD’s in-store photo booths.
- Sharing these moments on social media could earn a £1000 JD gift card.
- The initiative highlights the significance of authentic family connections over festive season.
With Christmas around the corner, JD Sports has unveiled a new campaign inviting customers to celebrate the essence of family. This initiative aims to embrace the diversity of family dynamics, encouraging individuals to cherish their unique definitions of family.
Customers visiting JD stores can participate in the campaign by using the ‘JD House’ photo booth, available at select locations. By capturing festive moments with their family and sharing these on social media, participants enter a competition for a chance to win a £1000 JD gift card.
The 2024 campaign, themed ‘Family’, celebrates the bonds that truly matter. JD Sports seeks to move past the commercial aspects of the holidays, focusing on genuine family connections. This theme is consistently highlighted through various narratives in their promotional film, ‘JD: Family Portrait’.
The film features well-known British personalities. Central Cee, alongside his lifelong friends, portrays the importance of steadfast companionship. Meanwhile, Maya Jama is joined by her brothers in a light-hearted moment, and Paddy the Baddy enjoys a traditional family meal with his loved ones, showcasing each individual’s personal take on family celebrations.
Trent Alexander-Arnold appears with his niece and brother, shedding light on intergenerational ties, and Beta Squad illustrates a lively, unconventional family gathering. This diverse representation underscores the message that family is not about structure but the meaningful connections we build.
Chris Waters, JD’s UK & EU Marketing Director, emphasises that the campaign honours both biological families and those formed by choice, illustrating that family is an integral aspect of life. By highlighting these narratives, JD Sports resonates with a wide audience, celebrating what family truly means to each individual.
JD Sports effectively captures the timeless value of family, advocating for authentic connections during the festive season.
