Kirsty’s collaborates with Live & Breathe for an innovative growth campaign, signalling a new phase for the brand.
- The partnership emphasises the expansion of Kirsty’s brand portfolio and the introduction of new high-protein meals.
- Live & Breathe’s role encompasses strategy, design, and social media to enhance Kirsty’s visibility.
- The collaboration aims to tap into a broader consumer demographic with Prep’d Protein range.
- Kirsty’s remains committed to quality and allergen-free products, enhancing its market reach.
Kirsty’s, a brand known for its allergen-free food products, has embarked on an ambitious growth campaign by teaming up with Leeds-based creative agency Live & Breathe. This collaboration marks a strategic move to elevate Kirsty’s brand portfolio and launch new product lines, namely high-protein meals under the Prep’d Protein range.
Founder Kirsty Henshaw expressed enthusiasm about this partnership, highlighting the alignment between Live & Breathe’s expertise and the brand’s vision. She remarked, “We’re so excited to be working with Live & Breathe as we take the Kirsty’s brand to the next level.” The agency’s involvement is pivotal, focusing on various aspects such as brand strategy, packaging design, and retail execution.
Live & Breathe will utilise a comprehensive approach that includes digital strategies such as web presence, social media, and influencer engagement. This effort is crucial to ensure that Kirsty’s products reach a wider audience and connect with consumers who value both taste and dietary needs.
Emma Donohoe, Senior Account Director at Live & Breathe, acknowledged Kirsty’s established reputation for quality allergen-free products. She noted, “Kirsty’s has built a trusted and beloved brand over the years, earning a loyal customer base through its commitment to quality.” The launch of Prep’d is seen as an opportunity to penetrate a new demographic, thereby broadening Kirsty’s market share.
Overall, the collaboration seeks to maintain Kirsty’s dedication to providing excellent food products while simultaneously exploring new opportunities for expansion and consumer engagement.
The strategic partnership between Kirsty’s and Live & Breathe is poised to drive significant growth and innovation for the brand.
