Studio Up North (SUN) has spearheaded the rebranding effort for Fitzroy of London, emphasising empowerment and self-expression. The luxury bathroom brand seeks to establish itself as a leader in its market sector.
- SUN’s work reflects a deep understanding of Fitzroy’s brand essence and target audiences, crafting a new brand identity.
- Fitzroy of London operates in major cities including Mayfair, Rome, Paris, Hong Kong, and Dubai.
- The rebranding includes a comprehensive product guide to reinforce Fitzroy’s position in luxury accessible design.
- Victoria Cornfield, Marketing Manager, praises SUN for capturing the spirit of Fitzroy of London.
Studio Up North (SUN), a Lancashire-based design studio, has undertaken the significant task of rebranding Fitzroy of London, a prominent name in luxury bathroom design. Encompassing key elements of empowerment, self-expression, and joy, the rebrand highlights Fitzroy’s ambition to become a market leader in washroom products within the UK.
Fitzroy of London, known for its inclusive bathrooms, operates in notable locations such as Mayfair, Rome, Paris, Hong Kong, and Dubai. The company engaged SUN to redefine its brand identity to distinguish itself within the industry. The new branding effort resonates with Fitzroy’s core values, ensuring alignment with its vision.
Marketing Manager Victoria Cornfield remarked, “We are delighted with the exceptional work delivered by SUN design agency.” This statement underscores the effectiveness of SUN’s understanding of Fitzroy’s brand essence and its target audiences.
Part of the rebranding initiative by SUN included the creation of a comprehensive product guide. This guide is designed to further solidify Fitzroy’s position as a leader in the luxury accessible design sector. The redevelopment successfully aligns with Fitzroy’s strategic goals.
SUN’s comprehensive rebrand has successfully captured and elevated Fitzroy of London’s distinct brand essence.
