A new digital platform has been developed for Phoenix Health, a bariatric surgery leader.
- This initiative follows Pixel Kicks’ appointment in April to revamp the website.
- The site centralises patient navigation, showcasing available treatments and aftercare.
- The project aims to enhance patient engagement and raise brand visibility.
- An integrated digital strategy unites social and PPC activities under one roof.
Pixel Kicks, a digital agency, has launched a new website for Phoenix Health, which specialises in bariatric surgery. This development comes after their appointment in April, aiming to create a comprehensive digital presence for Phoenix Health to streamline patient interaction and information access.
Phoenix Health, founded by Professor David Kerrigan, a former president of the British Obesity and Metabolic Surgery Society, operates across eight locations in the UK. The company handles over 700 patients annually, offering services to both the private healthcare sector and the NHS.
The newly launched website serves as a central hub for patients, providing a clear user pathway through available treatments, aftercare options, pricing transparency, and flexible payment plans. It also includes a detailed FAQ section to address common patient inquiries and concerns.
Phoenix Health’s digital campaign will initially target Facebook and Instagram, with plans to incorporate TikTok over the coming months. Historically, the company utilised multiple agencies for its marketing efforts, but this new collaboration with Pixel Kicks centralises all strategic, creative, and digital tasks.
Chris Buckley, MD of Pixel Kicks, noted the agency’s growing expertise in the medical sector, highlighting the significance of expanding their brief with Phoenix Health. Daniel Brown, CEO of Phoenix Health, expressed confidence in Pixel Kicks’ ability to blend functionality with design to attract new patients. Other clients in the medical sector for Pixel Kicks include Doctors Association UK and Harley Street Hearing.
The collaboration between Phoenix Health and Pixel Kicks marks a significant step in unifying digital marketing strategies for enhanced efficacy.
