Greenland Seeds collaborates with Leeds-based Perfect Storm to innovate digital marketing.
- Perfect Storm aims to enhance Greenland Seeds’ sustainable seed solutions visibility.
- The collaboration focuses on a customer-first digital marketing strategy.
- Perfect Storm will conduct qualitative research to understand customer needs.
- This partnership aims to strengthen Greenland Seeds’ market position.
Greenland Seeds has engaged with Leeds-based digital agency Perfect Storm to craft a forward-thinking digital marketing strategy. The goal of this collaboration is to enhance the visibility and reach of Greenland Seeds’ sustainable seed solutions, which include a diverse range of grass and forage seeds tailored to meet the specific needs of various climates and soil types.
By leveraging its expertise, Perfect Storm plans to implement a customer-first approach in Greenland Seeds’ digital marketing strategy. This approach is designed to ensure that the marketing initiatives are closely aligned with the company’s business objectives and help maximise its impact on the market.
To achieve this, Perfect Storm will employ its Business Immersion methodology, which involves conducting in-depth qualitative research. This research will aim to uncover critical insights into the needs, behaviours, and decision-making processes of key stakeholders, such as farmers, agronomists, and agricultural distributors. These insights will be invaluable in defining the primary messages and prioritising focus areas to achieve maximum effect.
Michael Hoff, the managing director at Greenland Seeds, praised Perfect Storm’s collaborative methodology. Hoff emphasised that the partnership would enable the monitoring of key performance indicators to drive measurable commercial successes while enhancing Greenland Seeds’ industry leadership through stronger customer relationships and innovative digital strategies.
The strategy and effectiveness director at Perfect Storm, Dan Svikis, shared his enthusiasm for the project, citing Greenland Seeds’ long-standing dedication to supporting agricultural progress. Svikis expressed confidence that this partnership would see Greenland Seeds’ customer-first ethos effectively translated into a robust digital marketing strategy that fosters sustainable growth.
This collaboration marks a strategic step forward for Greenland Seeds in strengthening its customer connections and market presence through innovative digital marketing.
