Alan Toner is departing Lime Pictures to join Channel 4 as the new Social Channels Lead, marking a significant career move.
- Toner has expressed a deep passion for his team at Lime Pictures, acknowledging their dedication and creative storytelling.
- His tenure at Lime Pictures ends after 8.5 years, where he contributed significantly to digital storytelling and audience engagement.
- His new role at Channel 4 will involve working under the Head of Social, Diane Glynn, where he anticipates new challenges and opportunities.
- Toner previously made a mark at ITV Studios by launching and managing social platforms for Coronation Street.
Alan Toner is making a noteworthy shift in his career by leaving Lime Pictures to become the Social Channels Lead at Channel 4. This decision, set to take effect in the New Year, signifies a major step for Toner, who has been part of the Lime Pictures team for over eight years. “Sometimes, opportunities in life come that you can’t turn down and this was one,” he stated, reflecting on the move.
During his time at Lime Pictures, Toner played a crucial role in advancing the digital landscape of the company. He consistently praised his team, highlighting their tireless dedication and the positive impact of their storytelling efforts. “Your tireless efforts and dedication to infusing values into our storytelling are why I’m passionate about our work,” Toner expressed in a heartfelt social media post.
In his new capacity at Channel 4, Toner will report to Diane Glynn, the Head of Social. This position will allow him to harness his extensive experience in digital media and content creation, embarking on new projects that further the network’s reach and engagement with audiences.
Before his tenure with Lime Pictures, Toner was a digital producer at ITV Studios. He was instrumental in launching social media platforms for the popular soap, Coronation Street. Notably, he was the driving force behind a live, interactive behind-the-scenes stream that allowed viewers to influence the content they were seeing, showcasing his innovative approach to digital engagement.
Alan Toner’s move to Channel 4 is anticipated to bring fresh opportunities for innovation in digital media.
