Linkin Park is staging a memorable comeback, supported by a Manchester agency.
- Modern English, a creative tech firm, crafted the band’s promotional website.
- The website blends Linkin Park’s legacy with a modern touch for a global audience.
- Mobile-first design ensures an engaging user experience across devices.
- The site features an interactive ‘web toy’ showcasing album art variations.
Linkin Park is making a significant return, with their comeback effort bolstered by the digital expertise of a Manchester-based agency. The band’s resurgence is underscored by the launch of a new promotional website, innovatively designed by Modern English, a notable creative tech firm.
With a brief to echo the distinctive legacy and visionary artistry of Linkin Park, Modern English took on the challenge to craft a truly immersive online experience. The end goal was not only to attract but also to enlarge their global audience base, articulating the agency’s passion and excitement for this project.
The agency embraced a mobile-first design philosophy, prioritising user experience at every stage. This approach ensures that fans receive an engaging experience that is accessible and enjoyable, no matter the device. A key element of the site is the interactive ‘web toy’, a feature inviting users on the homepage to explore creative renditions of the band’s latest album artwork.
On their return, Linkin Park is backed by original members Mike Shinoda, Brad Delson, Phoenix, and Joe Hahn. They are now joined by new team members Emily Armstrong as co-vocalist and Colin Brittain as drummer, adding fresh dynamics to the ensemble. This revamped line-up comes after the band’s frontman Chester Bennington’s passing in 2017.
Modern English, known for their work with legendary artists including Rod Stewart, Elton John, and The Rolling Stones, articulates their mission clearly: ‘We create immersive digital experiences that captivate audiences from the moment they land.’
Linkin Park’s digital resurgence is a testament to the seamless blend of legacy and innovation, perfectly encapsulated by Modern English’s creative direction.
