Liverpool’s OneMay agency partners with Horlicks Kids and Lucasfilm.
- The collaboration is tied to the new Disney+ series Star Wars: Skeleton Crew.
- The ‘Moments out of this World’ campaign targets family adventures.
- In-store activations and digital content are key components of the campaign.
- The initiative reflects OneMay’s successful year and growth.
The Liverpool-based agency, OneMay, has joined forces with Horlicks Kids and Lucasfilm to launch a new marketing campaign. This collaboration coincides with the Disney+ series, Star Wars: Skeleton Crew, and aims to create memorable moments for families during the festive season.
Rebekha White, the brand manager at Aimia Foods, emphasised the excitement surrounding this launch. The campaign, named ‘Moments out of this World’, intends to inspire imaginations while bringing families together. The concept is linked with the narrative of Star Wars: Skeleton Crew, where four children embark on a cosmic adventure, encouraging families to engage in unique experiences together.
Martin Porter, co-founder of OneMay, highlighted the significance of working with well-known household brands on this project. He noted that this partnership marks a strong conclusion to 2024, attributing the agency’s success to the dedication and hard work of its team since its inception less than two years ago.
The three-month campaign features a variety of marketing strategies. These include in-store activations, digital out of home advertising, partnerships with influencers, and targeted social media campaigns. These efforts are designed to maximise reach and engagement within family audiences, positioning Horlicks Kids within the vibrant and iconic Star Wars universe.
The campaign symbolises a merging of creative forces, setting a high bar for future marketing endeavours.
