After stalled sponsorship negotiations, Liverpool Feds secured a new deal thanks to Creative Players.
- The Liverpool-based agency provided crucial funding for the Women’s National League club.
- Creative Players has been a long-standing partner, supporting the club since 2022.
- The sponsorship ensures the club’s stability and development for the remainder of the 2024/25 season.
- This collaboration is key to the growth of women’s grassroots football.
Liverpool Feds Women’s National League club recently found itself in a difficult position as talks with a potential private investor came to a halt. In a decisive move, Liverpool-based sports marketing agency, Creative Players, stepped in, offering essential financial support for the club.
The new sponsorship deal was unveiled during the weekend’s fixture against Wolverhampton Wanderers WFC. Creative Players’ logo now features on the team’s home shirts as the main sponsor. This gesture signifies the agency’s deep commitment to the club, providing thousands of pounds in funding for the current season.
Creative Players’ association with Liverpool Feds dates back to 2022. Initially, the agency agreed to cover the annual gym access costs for the team for three years, aligning with their dedication to invest in women’s football. Their commitment was fueled by their successful campaigns and experiences within the women’s game.
Additionally, as part of their original partnership, Creative Players funded a documentary about the club. This documentary captured the team’s journey through a turbulent 2022/23 season, highlighting both challenges and victories.
Leigh Moore, the founder of Creative Players, expressed his enthusiasm for supporting women’s football, stating, “Supporting women’s football has been integral to my own career and the heritage of Creative Players.” Moore emphasized the importance of a strong football pyramid and encouraged support for local clubs that develop future talent.
Abby Pope, General Manager of Liverpool Feds, highlighted the critical nature of this partnership. She noted, “We are incredibly grateful for the continued support of Creative Players. Their partnership is not only a vital source of funding, but a testament to their dedication to the local community and the future of the sport.”
Founded in 1990, Liverpool Feds originated from Liverpool Hope University. Over the years, the club has achieved several promotions and now competes in the FAWNL Northern Premier Division. The collaboration with Creative Players is more than a typical sponsorship; it is instrumental in ensuring the club’s ongoing development and competitiveness in Tier 3 women’s football.
This partnership underscores the importance of community investment in sustaining grassroots sports.
