Aberfield Communications partners with Visit Leeds to amplify the city’s tourism appeal.
- The agency is set to produce digital content focusing on Leeds’ vibrant culture and attractions.
- A variety of content, including blogs and reels, will be created to engage new and returning visitors.
- Initial projects include an ‘Ultimate Guide to Christmas 2024’ and collaboration with Leeds Rhinos.
- Aberfield’s expertise in tourism campaigns makes them an ideal partner for Leeds’ Destination Management Organisation.
In a strategic move to boost its tourism appeal, Leeds has engaged the services of Aberfield Communications, a local PR and brand communications agency. Their mission is to generate captivating content that highlights the city’s cultural and recreational offerings, aiming to attract both new visitors and those returning to explore its diverse attractions.
Aberfield will craft a range of digital content, from blogs to social media assets, to emphasize Leeds’ cultural richness. This includes focusing on the city’s bustling music scene, vibrant events, and rich sporting affiliations, all designed to captivate and inform potential visitors.
Among the first initiatives is the production of Visit Leeds’ ‘Ultimate Guide to Christmas 2024’. This guide, along with tailored itineraries, targets specific audiences, aiming to enhance their seasonal experience in the city. Furthermore, the agency has collaborated with Leeds Rhinos and notable England International players to create engaging content surrounding the recent rugby events at AMT Headingley Stadium.
With a proven track record in tourism communications, Aberfield brings significant expertise to this partnership. The agency has previously executed successful campaigns for other tourism entities, such as Experience Wakefield and collaborations with establishments like Castle Howard. This experience positions Aberfield as a valuable asset in promoting Leeds’ unique appeal.
Belinda Eldridge from Leeds City Council expressed confidence in Aberfield’s ability to elevate the city’s profile. She highlighted Leeds’ diverse offerings, from its dynamic city centre to its picturesque countryside, as key attractions that can be further promoted through this partnership.
Aberfield Communications’ partnership with Visit Leeds marks a significant step in enhancing the city’s visibility as a desirable destination.
