A renowned London-based agency has inaugurated a new talent division in Yorkshire.
- Lizzie Fee, with extensive experience, will spearhead this initiative, diversifying services across the UK.
- The agency’s expansion follows a year of substantial growth accompanying the launch of ‘Aduro Accelerate’.
- The initiative aims to provide Northern businesses with comprehensive PR, talent, and social services.
- The agency seeks to enhance its influence and client service capabilities in the North of England.
A notable London-based consumer brands agency has made a strategic move to extend its operations to Yorkshire, marking its first expansion outside the capital. The initiative sees the appointment of Lizzie Fee, an industry veteran with more than two decades of prolific experience, as head of the new talent arm. Fee’s role is pivotal as she leads the agency’s efforts to further its mission in supporting both brands and charitable organisations across the UK.
Lizzie Fee’s illustrious career includes a significant tenure at BBC Children in Need, where she served as the head of the artist liaison team. During her time there, Fee orchestrated strategies for high-profile supporters, collaborating closely with renowned personalities such as the late Sir Terry Wogan. Her extensive background in managing relationships with multi-award-winning artists and influencers positions her as an asset to the agency’s new direction.
This expansion comes on the heels of a successful year wherein the agency achieved double-digit growth. Their commitment to strengthening their senior talent pool underlines their ambition to cement their status as a leading PR and social entity. A key component of this expansion is the launch of ‘Aduro Accelerate’, a bespoke service package designed to offer three months of intensive PR, talent, and social media support. This service is available to ten selected Northern-based businesses and charitable organisations.
The agency’s portfolio has seen the inclusion of prominent consumer brands in 2024, with Bahlsen among its latest clients. The agency’s role involves managing social, press, and influencer engagements as part of a broader strategy to support major projects slated for 2025. Fee’s appointment is expected to further bolster these efforts, offering clients unparalleled service and innovative approaches to brand management.
Natalie Luke, the agency’s founder and managing director, remarked on the strategic importance of this new division, emphasising the agency’s commitment to delivering exceptional content and expanding its geographical reach. Fee expressed her enthusiasm about her new role and the prospects of working with Northern businesses, highlighting the dynamic culture and collaborative nature of the agency.
This expansion represents a significant milestone in the agency’s growth strategy, demonstrating its commitment to enhancing service delivery and geographic reach.
