Lucky Socks Media has secured a significant partnership with Planet Sport for a season-long video content deal.
- The Manchester-based agency will provide quiz-based entertainment content for Planet Sport’s football title.
- Content will be distributed across social media platforms including YouTube, TikTok, and Instagram.
- The collaboration has already achieved over 10 million views and substantial engagement.
- Both parties express optimism about continued growth and innovation.
Lucky Socks Media, a digital agency founded by former BBC executive Stuart Rowson in 2023, has entered into a pivotal partnership with Planet Sport. This season-long agreement focuses on creating interactive, quiz-based video content for Planet Football, a prominent feature of Planet Sport’s offerings.
The content, designed to captivate and entertain, is shared across key social media platforms such as YouTube, TikTok, and Instagram. This strategic distribution aims to enhance audience engagement and reach a broad demographic, encompassing children, parents, and young adults.
The collaboration has already yielded considerable success, amassing over 10 million views and generating hundreds of thousands of interactions. This achievement underscores the effective synergy between Lucky Socks’ creative content strategies and Planet Sport’s established audience base.
Mark Holmes, head of publishing at Planet Sport Group, highlighted the seamless integration of Lucky Socks into their operations. He acknowledged that the agency has been instrumental in innovating their video content approach, enhancing the Planet Football experience.
Stuart Rowson expressed his enthusiasm for the partnership, emphasising the shared commitment to delivering engaging content that resonates with audiences. The collaboration is expected to accelerate further growth and exploration of new content formats over the coming months.
The partnership between Lucky Socks Media and Planet Sport promises to drive continued success in digital sports content.
