Nick Morley steps up as CEO at Manchester’s adtech firm Lunio, succeeding his role as board chair.
- Morley is tasked with leading Lunio’s growth and expanding its reach in the market.
- Lunio focuses on combating invalid traffic, a costly issue for businesses globally.
- The company raised $15 million in Series A funding last year.
- Founders express confidence in Morley’s vision to drive Lunio’s future development.
Industry veteran Nick Morley has shifted from serving as the board chair to taking on the role of CEO at Manchester adtech Lunio. With extensive experience in leading go-to-market strategies, Morley is now at the helm of driving Lunio’s growth and expansion plans.
Lunio, a Manchester-based martech scale-up, has appointed Morley to lead the company as it addresses the challenge of invalid traffic. Invalid traffic is a growing concern, with rates exceeding 8.5% globally, causing businesses to lose significant amounts in ad spend and potential revenue. The company aims to assist advertisers by enhancing the quality of their digital ad traffic.
Morley expressed his attraction to Lunio, noting the pressing need to solve the ‘increasingly painful and costly problem for businesses’ caused by rising invalid traffic rates. He emphasized the opportunity for Lunio to serve as a key partner for performance marketers, through product development and strategic partnerships.
Before Lunio, Morley held an executive role at Alida and played a crucial part in the hypergrowth of Integral Ad Science’s European division. His leadership in this phase culminated in the company’s successful IPO in 2021. Additionally, his experience includes establishing the international business of Efficient Frontier, leading to its significant sale and integration with Adobe Marketing Cloud.
In September 2022, Lunio secured $15 million in Series A funding, with backing from notable investors such as Smedvig Capital and Praetura Ventures. This financial boost supports Lunio’s initiatives under Morley’s leadership. Joe Knowles from Smedvig Capital remarked on Morley’s impressive track record in the marketing technology industry, underscoring the potential for future growth.
Colin Greene from Praetura Ventures echoed this sentiment, highlighting Nick Morley’s previous impact as chair and anticipating even greater results from his tenure as CEO. Morley has outlined an ambitious vision for Lunio, aiming to address the urgent needs of advertisers who are seeking better value from their marketing investments.
As Morley steps into his new role, Neil Andrew, Lunio’s co-founder, transitions to the position of chief strategy officer. Andrew’s continuation with the company ensures that his valuable insights and expertise remain accessible to the management team.
Nick Morley’s appointment as CEO signals a promising new chapter for Lunio’s strategic growth.
