Manchester-based agency leads significant rebranding effort for a global recruitment firm.
- Ultimate, a web and design agency, has transformed Workwell International into Workwell Global.
- This rebranding follows the merger of Workwell with 6Cats, PGC, and WhiteFin Solutions.
- The merger aims to integrate unique selling points into a unified brand identity.
- A new website underpins the brand, focusing on user experience and industry expertise.
i) Manchester’s Ultimate agency has undertaken a major project to rebrand Workwell International into Workwell Global. This follows Workwell’s substantial acquisition of three prominent recruitment firms – 6Cats, PGC, and WhiteFin Solutions.
ii) The consolidation of these companies brings together their collective expertise in international hiring and compliance. Ultimate’s task was to blend their distinct qualities into a single, impactful brand identity.
iii) With a commitment to simplify global employment compliance, the rebranded Workwell Global presents a comprehensive ‘one-stop-shop’ model. This approach covers services ranging from onboarding to payroll and compliance.
iv) The rebrand enhances Workwell Global’s position as a dominant entity in the global recruitment sector. It features a modern website that prioritises user experience and accessibility, providing valuable insights and guidance to recruitment and compliance professionals.
v) Ultimate’s creative team spearheaded the visual transformation, introducing a vibrant colour scheme and sleek typography. The design reflects Workwell Global’s ‘people-first’ philosophy, emphasising trust and authenticity.
vi) The new digital platform does more than please the eye; it delivers a seamless user journey, offering extensive expert content and resources. It serves as a vital tool for agencies and hirers, supporting Workwell Global’s growth ambitions.
Workwell Global’s rebranding marks a significant step in unifying their services under one cohesive identity.
