Manchester Camerata becomes Classic FM’s inaugural partner orchestra from Greater Manchester.
- The orchestra hosts the UK’s first National Centre of Excellence for Music and Dementia.
- Classic FM will feature the orchestra’s award-winning dementia-related work.
- They will join forces in the Music Champions recruitment campaign, focusing on music therapy.
- Both organisations aim to make classical music accessible and relevant to all.
Manchester Camerata has had the honour of becoming Classic FM’s first partner orchestra hailing from the Greater Manchester area. This innovative chamber orchestra is renowned for hosting the UK’s pioneering National Centre of Excellence for Music and Dementia.
Classic FM plans to highlight this notable work, which has received awards for its unique approach. In an effort to further promote music’s positive effects on dementia care, the radio station will play a pivotal role.
The collaboration extends to Classic FM becoming the principal media partner of the Music Champions recruitment campaign. This campaign is set to engage the public and caregivers, training them in the art of music therapy. It highlights Manchester Camerata’s forward-thinking approach to music and wellness.
Classic FM’s Managing Editor, Philip Noyce, expressed his excitement, stating that Manchester Camerata shares their commitment to making classical music accessible and relevant regardless of age or background. In his words, “This is a very exciting new partnership.”
Bob Riley, CEO of Manchester Camerata, shared his enthusiasm by acknowledging Classic FM’s longstanding influence on the UK orchestral scene. Riley conveyed the orchestra’s aspirations to innovate and expand beyond traditional expectations. He described the partnership as ‘magic’ in propelling their vision to fruition.
This exciting partnership between Manchester Camerata and Classic FM sets a new standard in integrating classical music with modern societal and health needs.
