StickupMedia! celebrates its 25th anniversary with record growth.
- Founded in 1999, the company now reports a 22% increase in turnover.
- The Manchester-based firm has expanded its national reach in the UK.
- Employing over 20 staff, StickupMedia! offers customised OOH services.
- Co-founders reflect on their journey from concert promoters to industry leaders.
Celebrating a successful 25 years, StickupMedia! has announced record-breaking growth, reporting an impressive 22% increase in turnover. Founded in 1999 by Lee Donnelly and Stef Loukes, the company has reached its strongest trading position yet. As an independent Out of Home (OOH) marketing specialist based in Manchester, StickupMedia! has expanded its reach nationally, providing clients with OOH campaign planning, production, and media buying services throughout the UK.
Currently employing a team of over 20, StickupMedia! offers a diverse range of personalised outdoor promotional services. These include multi-format outdoor campaigns in various UK environments, as well as A3 poster distribution and targeted leaflet and brochure distribution. Their client base consists of major concert promoters, venue operators, and event giants such as Live Nation, AEG Presents, and SJM Concerts. However, the company also caters to smaller independent clients, venues, and promoters, providing bespoke services tailored to their needs.
Forging new relationships with media owners, StickupMedia! now boasts access to an extensive UK OOH inventory. This has enabled them to offer flexible, high-value advertising sites to promoters, backed by their specialist and agile service model. The company stands out due to its leadership team, who have backgrounds as concert and club promoters. This unique experience translates into a deep understanding of the commercial imperatives of ticket sales and market engagement.
Reflecting on their journey, Lee Donnelly acknowledges the rewarding growth the company has experienced, which surpassed their initial expectations. Donnelly highlights the dual capability of StickupMedia! to manage both large-scale national campaigns and smaller local initiatives, emphasising no job is beyond their scope. Stef Loukes, co-founder, underscores the financial principles they operate under, demonstrating a keen understanding of the stakes involved across different scales of events.
The duo’s history stretches back to their days as concert promoters in Manchester during the 1990s, where they made their mark promoting events at renowned venues. Their success in promotion laid the groundwork for StickupMedia!’s comprehensive promotional network, which continued to thrive into the digital era. While some contend that print media may fade, Donnelly believes in the enduring impact of OOH advertising, citing its passive and pervasive nature as a central strength.
As it looks to the future, StickupMedia! remains committed to growing and adapting with the changing advertising landscape.
