Hendrix Rose PR is spearheading the UK market entry for Dotlines, a leading Asian tech brand.
- Dotlines aims to strengthen its brand presence, initially targeting the UK following its success in Asia.
- The company’s tech solutions span various domains, including business management, security, and connectivity.
- Hendrix Rose PR strategises to position Dotlines as a leader through media outreach and CEO positioning.
- The collaboration marks a significant step for Dotlines, intending to make a notable impact in the UK tech sector.
Hendrix Rose PR, a Manchester-based public relations agency, has been entrusted with steering the European launch of Dotlines, a technology brand with roots firmly planted in Asia. With a strong foothold in its home continent, Dotlines is expanding its horizons by venturing into the UK market as its first European destination.
Dotlines, headquartered in Singapore, offers a varied range of solutions such as business management, security, and connectivity. These innovations aim to benefit UK consumers, businesses, and telecommunication providers alike. The objective is to simplify UK operations while ensuring heightened security and connectivity.
A core component of Hendrix Rose PR’s strategy revolves around fortifying Dotlines’ brand identity in the UK. Through strategic public relations campaigns and leveraging national, regional, and trade media channels, the agency aims to boost brand recognition and cultivate trust.
Another aspect of the campaign involves establishing Jaki Chowdhury, Dotlines’ CEO, as an influential voice within the UK tech landscape. This approach seeks to enhance the company’s profile and reinforce its leadership image.
Olly Sedden, directing product, commercial, and marketing efforts at Dotlines UK, highlighted the importance of this strategic expansion. “After our achievements in South and Southeast Asia, the UK debut is pivotal for us. Hendrix Rose PR’s expertise assures us of significant brand presence and impactful technological integration,” Sedden remarked.
Gemma Eccleston, managing director of Hendrix Rose PR, echoed this sentiment, expressing enthusiasm over showcasing Dotlines’ innovative approach to telecommunications. She emphasised the goal of distinguishing it as an industry frontrunner and fostering a robust brand presence.
Dotlines’ UK launch, supported by Hendrix Rose PR, promises to significantly enrich the market with innovative technological solutions.
