McCain has selected McCann Content Studios as its social agency of record after a highly competitive pitch process.
- Luke Taylor, the head of McCann Content Studios, expressed enthusiasm about the opportunity, highlighting McCain as a beloved brand.
- Mark Hodge of McCain was impressed by McCann’s energy and creativity during the pitch.
- The partnership aims to enhance McCain’s engagement across social media platforms.
- Ingenuity served as consultants throughout the pitch process.
In a significant development within the marketing industry, McCann Content Studios has been appointed as McCain’s social agency of record for the United Kingdom and Ireland. This decision followed a competitive pitch process that saw various agencies vying for the contract. “Opportunities this big don’t come around often and it ignited the whole agency,” stated Luke Taylor, head of McCann Content Studios. His excitement underscores the importance of this milestone for McCann.
McCain, a well-known household name, recently celebrated a major win at the IPA Grand Prix. This new partnership positions McCann to lead masterbrand and product channel campaigns on social media, thereby enhancing McCain’s reach and interaction with its consumer base. Social media remains a pivotal part of McCain’s strategy, explained Mark Hodge, VP of marketing at McCain.
Hodge further elaborated that McCain was seeking a strategic partner who could support their ambitious growth plans. McCann’s energy and creativity presented during the pitch made a lasting impression, and the company is excited about the future possibilities the partnership offers. “We were really impressed by the McCann teams’ energy and creativity,” Hodge remarked, signaling confidence in McCann’s potential to drive McCain’s social media initiatives.
The launch of McCann Content Studios in 2023 set a new direction for the agency’s integration of social, influencer, and social commerce expertise on a global scale. The Manchester-based team is now poised to leverage this expertise for McCain’s benefit. Such strategic moves are indicative of a broader trend within the industry where social media plays an increasingly significant role in consumer engagement.
Guidance during the pitch process was provided by Ingenuity, a consultancy known for its expertise in facilitating agency partnerships. Their involvement ensured a thorough and insightful evaluation process that ultimately led to McCann’s selection as McCain’s strategic partner for social media.
This partnership between McCann and McCain marks a strategic step forward in enhancing consumer engagement through social media.
