MMC Research has expanded its operations to London.
- The London office is led by Alice Broomhall, a key hire from 2021.
- With a focus on private equity, SaaS, and pharmaceuticals, MMC aims for growth.
- An additional £100k in revenue is targeted within the next year.
- The move strengthens MMC’s presence and client relationships in the South East.
MMC Research, a market research and behavioural insights agency based in Sunderland, has taken a significant step by opening its inaugural office in London. This expansion marks a strategic move to enhance its market reach and capabilities outside the North East of England.
Leading the London office is Alice Broomhall, who joined MMC in 2021. Her role is crucial in extending the company’s services, particularly within the private equity, SaaS, and pharmaceutical sectors. Broomhall’s presence in the capital is expected to bolster client relationships and improve project execution throughout the South East region.
MMC’s ambition is to generate an additional £100k in revenue from its London operations over the coming 12 months. Establishing a base in London represents a critical component of MMC’s growth strategy as it seeks to cement its standing in these key sectors.
Natasha McDonough, founder of MMC, expressed her excitement about expanding into London. “It feels great to establish a base in my home city while continuing to expand MMC’s reach in London,” she stated. McDonough also emphasised the firm’s commitment to remote working and flexibility, while acknowledging that having a formal London presence is vital to better serving their growing clientele.
The establishment of the London office also provides a centralised location for future MMC recruits and facilitates enhanced collaboration between McDonough, Broomhall, and the broader MMC team in the city. This development signifies a substantial commitment to expanding MMC’s influence in the South East market.
MMC Research’s London expansion reflects a strategic initiative to grow its market presence and client base.
