Myprotein has teamed up with Southern Comfort to launch an innovative pre-workout blend.
- The product offers a unique Southern Comfort Whiskey Sour flavour that appeals to diverse audiences.
- This blend aims to enhance workout performance with ingredients like caffeine, Beta Alanine, and L-Citrulline.
- The collaboration is the first between an alcohol and nutrition brand.
- Neil Mistry expressed excitement about the partnership’s potential to reach new consumers.
Myprotein, renowned for its sports nutrition expertise, has introduced a unique pre-workout product in collaboration with Southern Comfort. This innovative product combines the distinctive flavour of Southern Comfort Whiskey Sour with Myprotein’s trusted pre-workout formula. The aim is to cater to gym enthusiasts seeking both performance enhancement and a novel flavour experience.
The new blend is designed with a focus on key pre-workout ingredients. It contains 300mg of caffeine to boost endurance and focus, along with 3.5g of Beta Alanine and 8g of L-Citrulline. These components work together to deliver an effective workout supplement for both amateur and professional athletes. This is a product that encourages users to improve their physical performance while enjoying a refreshing taste.
This product signifies a pioneering partnership between an alcohol brand and a nutrition company, opening up a fresh market strategy for both entities. Myprotein’s playful reinterpretation of the classic Southern Comfort allows for exploration of new demographics and consumption contexts. It reflects both brands’ desire to innovate and diversify their audience reach.
Neil Mistry, CEO of THG Nutrition, commented on the success of Myprotein’s Origin pre-workout series, highlighting the exciting potential of this new flavour collaboration. “This partnership with Southern Comfort is a perfect blend of confidence from both brands in their respective fields,” Mistry stated, underlining the strategic alignment and shared values.
The release is part of Myprotein’s ongoing effort to expand its product offerings while keeping customer needs central to development. As they move forward into 2025, the focus remains on creating inclusive and impactful products tailored to health-conscious individuals. This new Southern Comfort infused formula is a testament to their commitment to meeting evolving consumer expectations.
The collaboration between Myprotein and Southern Comfort sets a new precedent in the market, blending nutrition with a unique taste experience.
