Celebrating a milestone, Agent’s All You Read is Love campaign enters its fifth year, donating books to underprivileged children.
- Since 2020, Agent has gifted over £50,000 worth of books, supporting diverse authors and communities.
- Research highlights a decline in children’s enjoyment and frequency of reading, stressing the importance of this initiative.
- The campaign collaborates with charities and schools to distribute books where they’re needed most.
- Supported by Publiship, Agent continues to promote independent booksellers and diverse literature.
In an ongoing effort to encourage reading among children, Agent has marked its fifth consecutive year of the All You Read is Love campaign. This initiative, running since 2020, has resulted in the donation of books valued over £50,000 to disadvantaged children. The campaign proudly showcases works from a variety of authors, including those from BAME and LGBTQ+ communities, ensuring a diverse range of voices are represented and heard.
The National Literacy Trust recently released concerning data indicating that only 20% of children read during their free time, with just 33% expressing enjoyment in reading. This is the lowest record of reading engagement, highlighting the urgency of Agent’s mission to instil a love for books at a young age. The campaign’s importance is underscored by these statistics, as Agent strives to reach more children and ignite their interest in literature.
Agent, in cooperation with clients, partners, and the community, has established the campaign as a beloved tradition. Their collaborations with various charities, local community groups, and educational institutions aim to ensure that the books reach children who will benefit the most. This effort reflects the agency’s commitment to enhancing literacy and promoting the joy of reading among young people.
Continuing its partnership with Publiship, a leading logistics provider, Agent secures additional support and donations. This relationship facilitates the distribution of books to independent booksellers and new authors, specifically those from underrepresented backgrounds. The campaign’s goal is to hand-deliver these books in time for Christmas, ensuring they reach the hands of eager young readers.
Paul Corcoran, CEO of Agent, emphasizes the campaign’s significance, particularly in light of the latest NLT findings. Agent invites other businesses in the North West to join this cause by donating new books to the campaign by 9th December 2024. This collective effort aims to make a memorable Christmas for children across the regions while fostering a wider community spirit of giving and sharing.
Agent’s All You Read is Love campaign continues to grow, spreading the magic of reading to children in need.
