EXTE, a leading adtech firm, promotes growth in Northern England with a new appointment.
- Fergal McKenna, now regional sales director, will lead this initiative with a focus outside London.
- McKenna’s five-year tenure at MiQ helped solidify relationships with agencies across the North.
- His role involves enhancing EXTE’s reputation for creative advertising solutions.
- EXTE’s venture is a collaboration between Europe’s major adtech vendors, aiming for innovation in digital advertising.
EXTE, a prominent name in the adtech industry, is focusing on expanding its reach in the Northern regions of England. This strategic move is spearheaded by Fergal McKenna, who has been appointed as the regional sales director. McKenna, based in Manchester, is tasked with broadening the company’s influence beyond London and strengthening client relationships outside the South.
Bringing with him a wealth of experience, McKenna was the first standalone sales employee at MiQ Manchester. Over his five years there, he played a pivotal role in building strong partnerships with multiple agencies, significantly contributing to MiQ’s growth across the North. His efforts included the successful introduction of various innovative products to the market.
McKenna’s new role at EXTE involves nurturing and expanding the company’s connections with agencies and brands across Northern England. His objective is to position EXTE as the preferred partner for high-quality creative solutions that achieve measurable outcomes. McKenna expressed his enthusiasm, stating, “After an amazing five years at MiQ, I was ready for a new challenge. EXTE stood out for its unique offering and impressive creative studio, which I believe is unparalleled in the market.”
James Hill, CCO at EXTE, endorsed McKenna’s appointment, noting his deep understanding of the regions and his robust agency relationships. Hill stated, “His expertise will play a key role in elevating our presence and delivering value to our clients.”
EXTE is a collaborative venture involving three of Europe’s largest adtech vendors: SunMedia, Rich Audience, and Adpone. The company seeks to bridge the gap between media, technology, and creativity in digital advertising. It provides a comprehensive solution for advertisers and enhanced monetisation opportunities for publishers. In 2023, EXTE significantly increased its presence in the UK market and has established a strong reputation in Europe and Latin America for its distinctive ad formats and innovative approach to branded content.
EXTE’s strategic northward expansion under McKenna’s leadership marks a promising development in the landscape of digital advertising.
