Ozone has announced a significant new partnership with Mediahuis Ireland to enhance its audience reach.
- Mediahuis, a leading news source in Ireland, brings popular titles like the Irish Independent into Ozone’s fold.
- The collaboration aims to boost brand opportunities, extending reach by adding Mediahuis’ regional audiences.
- Incorporating Mediahuis expands Ozone’s presence, now reaching a third of UK adults daily.
- This move strengthens Ozone’s alliances with key media publishers in the UK and Ireland.
Ozone, a digital advertising platform with bases in Manchester and London, has formed a new partnership with Mediahuis Ireland. This collaboration will integrate Mediahuis’ extensive array of news and media outlets into Ozone’s premium audience platform. Mediahuis is a prominent player in the Irish media landscape, responsible for widely-read titles such as the Irish Independent and Belfast Telegraph. The digital portfolio also features Independent.ie and Sundayworld.com, among others.
By integrating Mediahuis’ audience in the Republic of Ireland, Ozone aims to offer brands a broader platform to engage with a more extensive audience. This strategic move enhances advertiser opportunities through Ozone’s unique Premium Web environment, distinct from typical tech and social media channels.
Additionally, this partnership adds Mediahuis’ Northern Ireland readership to Ozone’s expanding UK audience approach, significantly extending its reach. According to the latest figures from PAMCo, Ozone now connects with almost a third of UK adults daily, a testament to its growing influence.
This development is part of ongoing efforts by Ozone to forge alliances with respected publishers. Recent additions to its network include Mail Metro Media and Pink News, as well as UK audiences from international giants like Dow Jones. These collaborations underscore Ozone’s commitment to enhancing its audience quality and breadth.
Speaking on the collaboration, Dipti Patel, Ozone’s publisher development director, expressed enthusiasm about incorporating Mediahuis: its strong community connections and alignment with Ozone’s consumer-first approach were significant drivers for the partnership. Paudie Sugrue of Mediahuis Ireland echoed the sentiment, noting the partnership’s potential to leverage the quality of Mediahuis’ audiences to advance Ozone’s premium offerings.
This partnership marks a strategic expansion for Ozone, enhancing its audience reach across Ireland and the UK.
