Apadmi has appointed Paul Brennan as the new chair to aid its European growth.
- Brennan brings over two decades of experience in technology and leadership.
- As a mobile experience partner, Apadmi is working with top European brands.
- The company has received private equity investment to enhance its services.
- Brennan aims to strengthen Apadmi’s market position in various sectors.
Apadmi, a leading digital product consultancy, has announced the appointment of Paul Brennan as the new chair of its board. This strategic move aims to bolster the company’s growth plans across Europe. Paul Brennan, who started his career at IBM and has held significant leadership roles in various software companies, brings a wealth of experience to Apadmi. With over 20 years of expertise in overseeing funding rounds, acquisitions, and organisational growth, Brennan is well-placed to guide Apadmi through its ambitious expansion phase.
As a prominent mobile experience partner, Apadmi collaborates with several leading brands, including Asda, Co-op, Domino’s, TalkTalk, and the NHS. The firm’s headquarters are situated in Manchester’s Media City, with additional offices in Edinburgh and Amsterdam. Following a substantial investment from the private equity firm CBPE last year, Apadmi is committed to scaling its services and extending its reach into new markets and territories.
Apadmi’s CEO and co-founder, Garry Partington, expressed his enthusiasm for Brennan’s appointment, highlighting the invaluable insights he brings to the table. “As we continue our journey of expansion, Paul’s depth of knowledge in steering organisations through organic and acquisition growth will be invaluable. The potential for mobile platforms and experiences continues to gather pace and we’re excited about what comes next,” said Partington.
Brennan himself is eager to contribute to the company’s progressive journey. “I am thrilled to be joining Apadmi at such a key time for the company,” Brennan stated. He praised the team’s efforts in establishing Apadmi as a leader in mobile technology, recognising its ability to unlock value for clients across various sectors, which he sees as a foundation for future growth.
With strategic leadership and a focus on technological growth, Apadmi is poised to enhance its influence in the European market.
