Paul Green becomes CTI Digital’s new Chief Commercial Officer, marking a significant addition to the team amid its current growth trajectory.
- Bringing over 15 years of experience, Green focuses on customer-first strategies and digital marketing solutions.
- Green’s appointment follows a series of hires and significant investment, highlighting CTI’s commitment to growth.
- CEO Chris Woodward expresses confidence in Green’s ability to strengthen CTI Digital’s foundations and propel future growth.
- Green is tasked with enhancing strategic partnerships and commercial direction within the digital landscape.
Paul Green has been appointed as the new Chief Commercial Officer at CTI Digital, a move that signifies a strategic enhancement for the agency. Green is renowned for his expertise in delivering substantial growth in the technology sector, underscored by over 15 years of experience. His approach prioritises exceptional customer experiences, aligning client ambitions with strategic initiatives to foster commercial success.
Green expresses his enthusiasm for joining CTI Digital, describing this period as an ‘exciting point in its journey’. His commitment is clear: to maintain clients at the core of the agency’s operations while facilitating their growth ambitions. Both commercially and strategically, Green aims to align CTI Digital’s initiatives with client goals, utilising innovative digital marketing solutions.
CTI Digital CEO Chris Woodward highlights Green’s commercial acumen, noting his expected impact on the agency’s trajectory. ‘We are pleased to have a commercial talent of the stature of Paul joining the CTI team,’ said Woodward. Green’s role is pivotal in building on the agency’s established performance and leveraging LDC’s £25 million investment to drive growth into 2025.
Green steps into his role at a pivotal moment for CTI Digital. The agency has recently expanded its team across diverse roles and secured a significant investment from LDC in 2022. This reinforces CTI’s resolve to adapt and expand within the rapidly evolving digital environment. The strategic growth approach appears well-timed to capitalise on CTI Digital’s robust existing foundations.
Green’s leadership is set to enhance CTI Digital’s strategic and commercial reach as the agency enters a new growth phase.
