Pearson Hydraulics has launched a redesigned ecommerce website, signifying a major milestone in its digital transformation journey.
- In collaboration with Fluid Commerce, the website enhances user experience and introduces advanced functionalities.
- The redesign aligns with R&G Fluid Power Group’s strategy, serving as a model for future brand initiatives.
- Aimed at streamlining operations, the website addresses technical challenges and supports long-term growth.
- The integration of systems offers improved performance and sets the stage for Pearson’s market leadership.
Pearson Hydraulics has revolutionised its online presence by unveiling a newly redesigned ecommerce website. This development, a collaborative effort with e-commerce specialists Fluid Commerce, marks a pivotal step in the company’s ongoing digital evolution. The site is engineered to enhance user interactions and incorporate advanced functionalities, meeting the ever-changing demands of its clientele.
Established in 1964, Pearson Hydraulics is renowned within the fluid power sector. This newly launched website serves as a template for future transformations across the R&G Fluid Power Group, to which Pearson belongs. Ben Bates, the head of marketing and e-commerce at R&G, expressed enthusiasm about the development. “Launching the new website is an exciting moment for Pearson Hydraulics and the group as a whole.”
The initiative is part of R&G’s broader mission to become the leading force in the UK’s fluid power industry. By placing Pearson Hydraulics at the forefront, the company addresses the complex technical challenges faced by its expanding brand portfolio. This project stands as a test case for broader group strategies.
Adam Hindle, managing director at Fluid Commerce, highlighted the significance of the project’s technical integrations. Such integration includes the merging of systems like OGL ProfIT+ and Adobe Commerce, resulting in a robust e-commerce platform. “The complex integration of systems has delivered a powerful ecommerce platform that not only benefits Pearson but also sets a template for the other brands within the R&G Fluid Power Group.”
This strategic move promises enhancements in B2B ordering capabilities, faster loading times, improved SEO outcomes, and a more cost-effective developmental framework. By positioning Pearson Hydraulics for sustained market leadership, the upgrade is deemed much more than a simple digital refresh.
Pearson Hydraulics’ new platform positions the brand at the forefront of digital transformation in the fluid power industry, setting a new standard for the R&G Fluid Power Group.
