The PHA Group has been reappointed by A.S.O. UK, enhancing its role in promoting the Manchester Marathon and Half events.
- In 2025, both the Manchester and London marathons will occur on the same day, with a combined 90,000 participants.
- The agency will highlight stories of participants and the local impact of the events, driving engagement across various platforms.
- 2025 marks a significant year for UK marathons, supporting local charities and economies.
- The partnership aims to deliver a memorable experience for participants and the Manchester community.
The PHA Group has been reaffirmed by A.S.O. UK to manage media visibility for the Manchester Marathon and Half Marathon. This marks the agency’s second year in collaboration, now with an extended brief. Having previously successfully driven public engagement for these events, the PHA Group’s role in raising awareness is set to grow even further.
In an historic event for UK marathon running, the 2025 Manchester Marathon is scheduled for the same day as the London Marathon, promising an unprecedented spectacle. The two events will collectively see 90,000 runners participating, marking a massive day for marathon enthusiasts and communities alike.
The agency’s focus remains on telling the compelling stories behind the marathon participants and showcasing the dual marathon’s impact on Greater Manchester. The 2024 Manchester Marathon set records with 32,000 registrations and raised over £3.5 million for charity, hinting at the potential for even greater achievements in 2025.
This reappointment is supported by Andrew Smith, CEO of A.S.O UK, who lauds the PHA Group’s effective media strategy, enhancing the Manchester Marathon’s profile. Smith expects 2025 to amplify this success, echoing the North vs South running rivalry, thus energising the marathon atmosphere.
The Manchester marathon’s contribution to the local economy, estimated at £29 million annually, underscores its importance. With the addition of a new finish line in the city centre, the marathon is anticipated to scale new heights in providing an exhilarating experience.
The PHA Group’s enhanced collaboration with A.S.O. UK aims to elevate the Manchester Marathon, promising a landmark year for the event and its community impact.
