British Rowing partners with PHA Group to boost the Indoor Championships.
- Tasked with managing press and media functions for the event.
- Focus on engaging influencers and crafting compelling feature stories.
- Building on the success of previous championships to enhance the current edition.
- Two days of competitive rowing action scheduled at Birmingham’s NEC.
British Rowing has selected PHA Group to elevate the profile of the British Rowing Indoor Championships. The agency will manage the press office function, providing crucial media liaison and strategic communications.
Key activities include influencer engagement and feature placement, aiming to broaden public awareness and interest in the event. This strategic partnership capitalises on the achievements of past championships to further this year’s success.
James Lee, Events Manager at British Rowing, expressed enthusiasm about the collaboration with PHA Group, aiming to highlight participant stories and inspire wider involvement in indoor rowing.
PHA Group already partners with renowned rowing events such as The Boat Race and Henley Royal Regatta, bringing a wealth of experience to British Rowing.
Scheduled for December at Birmingham’s NEC, the championships promise an exciting spectacle with about 2,000 athletes, including members of the GB Rowing Team, competing.
This partnership aims to elevate the British Rowing Indoor Championships, making it a premier event on the sporting calendar.
