Printworks has chosen Carousel to lead its PR and social strategies.
- The agency was selected after a competitive pitch process.
- Carousel’s creative approach aligns with Printworks’ ambitions.
- Printworks recently completed a £27m transformation.
- An increase in daytime visitors showcases Printworks’ success.
Manchester entertainment hub, Printworks, has officially appointed Carousel as its PR and social media agency. The decision follows a competitive pitch process, with Carousel’s innovative vision matching Printworks’ aim to solidify its standing as a premier entertainment destination in the UK. The agency is tasked with managing Printworks’ presence across platforms like Instagram, Facebook, and TikTok, focusing on dynamic content and influential partnerships.
The selection of Carousel comes after their bold proposal for 2025 impressed stakeholders. Their campaign is designed to enhance Printworks’ media relations and influencer collaborations. Kristian Brennan, Printworks’ marketing manager, shared, “We’re excited to partner with Carousel as our PR and social agency. Their expertise in retail and property, combined with a creative edge, will help us further establish Printworks as the UK’s top entertainment destination, delivering unforgettable experiences for visitors of all ages.”
In 2024, Printworks celebrated a landmark year with the completion of a £27 million investment transformation. This significant upgrade has introduced new features like Europe’s largest digital ceiling, expanding the venue’s appeal with 16 bars, restaurants, leisure activities, and a Vue IMAX cinema. The extensive facelift has revitalised the venue, attracting a 15% boost in footfall since its relaunch in March.
Daytime visitors have surged due to the venue’s enhanced offerings and vibrant atmosphere, indicating the successful transition of Printworks into a lively, all-day destination. This increase underlines the effectiveness of its strategic improvements and the growing appeal of its varied attractions.
Jen Higgins, Joint MD at Carousel, expressed enthusiasm regarding the collaboration, stating, “Printworks is an iconic landmark in the heart of Manchester city centre, and we’re delighted to be appointed as the retained agency.” The introduction of Europe’s largest digital screen earlier in the year has made a significant impact, inspiring Carousel to elevate the partnership.
The appointment of Carousel marks an exciting chapter for Printworks as it continues to establish itself as a leading entertainment destination in the UK.
