Propaganda has redesigned Nexus Rental’s image, positioning it as a “responsive partner” rather than just a service provider.
- Appointed last year, Propaganda’s task was to realign Nexus with its growth goals as a leading B2B vehicle and plant hire firm.
- Research revealed Nexus undersold its own market position, needing to showcase its vast industry knowledge and scalability.
- The rebranding effort includes dynamic photography and messaging, illustrating Nexus as a constantly available ally for businesses.
- The new brand strategy includes an updated website, a brand film, and industry-targeted ad campaigns running till December.
Propaganda has effectively completed the rebranding of Nexus Rental, enhancing its identity from a mere service provider to a recognised ‘responsive partner.’ This move aims to showcase Nexus’s capacity as a flexible and reliable resource for business needs.
Selected last year, Propaganda’s primary responsibility was to support Nexus’s ambition to become a frontrunner in the B2B rental market. They discovered that Nexus was not capitalising enough on its leadership status in the industry. This required a shift in the company’s external perception to highlight its expertise and influence.
The rebranding process was driven by the objective to help Nexus embrace its potential as a tech-driven and customer-focused leader. According to Craig Harrold, Managing Director at Propaganda, the goal was to furnish Nexus with a brand that truly reflects the challenges faced by their clients and to establish it as a dependable partner amidst business uncertainties.
To communicate this new identity, Propaganda employed long exposure photography combined with clear control messages, portraying Nexus as a steadfast ally for businesses. The essence of this approach is captured in the phrase ‘business need never stop,’ expressing continuous support from Nexus.
Scott Haddow, CEO of Nexus Rental, commended the refreshed strategy, noting that it not only revitalises their brand but also captures the core values of innovation and adaptability. He sees this initiative as a pivotal step in meeting the evolving demands of their clientele.
The rebranding extends across various channels, including an updated website, a newly crafted brand film, and a comprehensive brochure. Furthermore, a specialised ad campaign has been launched in prominent industry publications, scheduled to continue until the end of December.
The rebranding by Propaganda marks a significant evolution for Nexus Rental, aligning it with its strategic growth goals.
