Red Kite Education introduces Red Kite Connect in partnership with Show + Tell, emphasising professional development.
- The collaboration resulted in a unique brand identity and website for Red Kite Connect.
- Emma Johnson highlights the brand’s modern, streamlined approach, supported by established expertise.
- The website’s user-friendly design effectively showcases services and courses, enhancing engagement.
- Charlie Hartley expresses confidence in the project’s impact on Red Kite Connect’s growth.
Red Kite Education has launched an initiative known as Red Kite Connect, focusing on professional development, with creative assistance from Show + Tell. The collaboration has resulted in a new brand identity and website, aiming to empower educators through collaboration and knowledge-sharing.
Emma Johnson, the Marketing Manager at Red Kite Education, stated that the brand identity created by Show + Tell is truly distinctive in the market. She noted, “The new brand identity Show + Tell has created really stands out in the marketplace and conveys exactly the values we want to within the industry; we are taking a modern streamlined approach, but backed by the knowledge, expertise and resources of the recognisable Red Kite Trust brand.”
The newly designed website is praised for its ease of use and engaging design, effectively showcasing what Red Kite Connect has to offer. Emma Johnson expressed the team’s excitement to see the outcomes that this new digital platform will achieve.
Red Kite Connect represents a new chapter in the efforts to support teachers and leaders through tailored support and by fostering an environment for exchanging ideas. Show + Tell was entrusted with creating a distinctive modern identity that also aligns with the established Red Kite Learning Trust brand.
Show + Tell introduced a vibrant colour palette complemented by more calming accent colours, maintaining the iconic red kite figure in the logo. Charlie Hartley, Brand & Digital Strategist at Show + Tell, remarked on the creative journey, appreciating the trust Red Kite placed in them and stating, “Our creative team really enjoyed being able to challenge the client in terms of their brand and tech. We’re proud of the new direction and are confident it’ll play a big part in supporting Red Kite Connect to build partnerships and broaden their impact.”
The project took a notable technological direction by opting for a headless React front-end and Payload CMS, integrated with Eventbrite, rather than using WordPress, marking a strategic move in the development of the website.
The partnership between Red Kite Education and Show + Tell promises to significantly influence the landscape of educational development and branding.
