Reflo has partnered with Andretti Formula E to enhance sustainability in sportswear.
- The collaboration includes providing fully recycled training gear to the team.
- Reflo will offer merchandise for fans, furthering sustainable fashion.
- Both organisations share a vision of pushing environmental boundaries in sports.
- The partnership represents a step towards integrating circular practices in Formula E.
The Yorkshire-based sportswear company, Reflo, has announced its partnership with Andretti Formula E, marking a significant move towards sustainable practices within the motorsport industry. This collaboration highlights Reflo’s commitment to environmental responsibility by supplying the racing team with training and off-track apparel crafted from fully recycled materials. Fans will also have the opportunity to purchase these sustainable garments, expanding eco-friendly fashion choices beyond the track.
Rory MacFadyen, Co-Founder of Reflo, expressed enthusiasm about the partnership, stating that both Reflo and Andretti Formula E are driven by a shared vision to innovate and tackle environmental challenges. He emphasised how Formula E is redefining motorsport by prioritising sustainability, which aligns perfectly with Reflo’s mission to revolutionise the sportswear sector. “Together, we aim to demonstrate how innovation and responsibility can coexist, setting new standards for sustainability in sport and beyond,” MacFadyen remarked.
Roger Griffiths, Team Principal of Andretti Formula E, echoed this sentiment, praising Reflo’s pioneering technology in clothing as a perfect match for the team’s goals. He noted that this partnership represents not just a race for titles, but a concerted effort towards a more sustainable future. Griffiths highlighted the collaboration as a substantial advancement for the sports industry, offering actionable solutions to reduce waste and implement circular practices.
Andretti Formula E, featuring champion drivers like Jake Dennis and Nico Mueller, reiterates the commitment to sustainability through this partnership. The integration of Reflo’s eco-friendly team wear showcases a forward-thinking approach that could influence broader adoption of sustainable practices in other sports sectors.
This strategic partnership between Reflo and Andretti Formula E lays the groundwork for a sustainable future in motorsport, combining innovation with environmental responsibility.
