Apprentify introduces Flourish, an innovative approach set to redefine recruitment by embracing talent from diverse backgrounds.
- Flourish aims to support individuals from various socio-economic backgrounds, focusing on non-graduates and career changers.
- Led by Sarah Skelton, the company addresses the industry’s neglect of potential talent not fitting traditional moulds.
- Flourish provides continuous support, including mental wellbeing coaching, to enhance sales acumen and personal growth.
- Co-founder Jonathan Fitchew emphasises Flourish’s commitment to not only placing talent but also ensuring their continued success.
The recruitment landscape is undergoing a transformation with the launch of Flourish, a new initiative by Apprentify. This venture is committed to discovering and nurturing talent from a breadth of backgrounds, particularly focusing on individuals without university degrees and those seeking to switch career paths.
Under the leadership of Sarah Skelton, Flourish has been established in response to the industry’s tendency to overlook candidates who don’t fit the conventional profile of a salesperson. Skelton highlights that many individuals, who could significantly contribute to businesses, are often disregarded due to their non-traditional backgrounds. Thus, Flourish seeks to bridge this gap by offering a more inclusive recruitment process.
According to Skelton, the current industry’s focus on standard qualifications has led to a waste of potential talent. She states, ‘We welcome graduate entrants but also recognise the challenges for those beginning in sales without fitting the typical template.’ Flourish not only offers foundational training in essential sales techniques but also prioritises mental wellbeing by providing one-on-one coaching to tackle challenges like resilience and confidence building.
The Flourish programme ensures that businesses partnering with them receive candidates who are not only well-versed in sales strategies but also skilled in vital life skills such as confidence building and effective communication. These candidates gain unprecedented insights into the sales sector, setting them up for success.
With an extensive background of over 20 years, Skelton has proven experience in training and mentoring, primarily at Pareto. Her collaboration with Jonathan Fitchew, the founder of Pareto, who now spearheads the Apprentify Group, reflects a reunion of expertise. Fitchew underscores their unique value proposition: ‘We don’t just stop at placing talent – we stay involved, offering coaching and guidance along the way.’
Flourish stands as a pioneering effort in reshaping how talent is sourced and supported, ensuring individuals thrive in their new roles.
