Ride Shotgun has unveiled new PR and social media services, capitalising on strategic hires.
- Tom Hemingway joins as Senior PR Strategist, bringing over 12 years of experience, enhancing Ride Shotgun’s expertise.
- Megan Clarke steps in as Social Strategist, excelling in growing social media presence significantly at her previous role.
- Under Stephen Kenwright, the new team aims to integrate comprehensive brand, digital, and performance strategies.
- These expansions accompany Ride Shotgun’s recent US acquisitions, indicating a robust growth trajectory.
Ride Shotgun has introduced an integrated PR and social media service, driven by the appointment of two strategic hires. This move signifies a significant enhancement in the agency’s service offerings, catering to both existing and new clients.
Tom Hemingway has been appointed as the Senior PR Strategist, enriching Ride Shotgun with over 12 years of comprehensive experience in PR. His previous tenure at Journey Further involved working within the Organic department, where he spearheaded brand and digital PR campaigns across various sectors, including insurance, finance, fashion, and tech. Hemingway’s past assignments included roles both in-house and agency-side, collaborating with well-known brands such as Hisense, Diageo, and Thomas Cook.
Joining him is Megan Clarke, the new Social Strategist. Clarke joins Ride Shotgun from Sumo Group, where she excelled over seven years in social media marketing. Her track record includes a remarkable increase in follower growth and website conversions at Sumo Group, showcasing her ability to leverage social platforms effectively.
The enhanced team is led by Stephen Kenwright, the Director of Strategy and Digital Marketing. The focus is on delivering brand, digital, and performance strategies, which are informed by deep audience insights. With content production capabilities, including design, CGI, video, and photography, Ride Shotgun aims to elevate brands through integrated content strategies.
Stephen Kenwright remarked on the new appointments, noting that they bring exciting new dimensions to Ride Shotgun’s offerings. This move allows the agency to ‘join up brand journeys’ through cohesive content strategies, enhancing client engagement from inspiration to purchase and beyond.
Tom Hemingway expressed enthusiasm about his role, emphasising the importance of blending brand and digital PR to build trust and drive organic search performance. Megan Clarke highlighted her focus on leveraging emerging trends and data-driven insights to foster sustained growth for clients across platforms such as TikTok, Instagram, and LinkedIn.
These developments are part of Ride Shotgun’s broader growth strategy, which includes recent acquisitions like PIX-US and Volume Group, solidifying their presence on both coasts in the US. This expansion has increased the agency’s workforce to 200, operating in the UK, US, EU, and Asia, with revenues exceeding $20 million.
Ride Shotgun’s strategic expansions and new hires place it on a promising path of growth and innovation.
