River Capital invests another £100k in Green Bell Packaging to boost their sustainable growth.
- The funding will help Green Bell Packaging to expand operations and increase its workforce.
- This is the second round of funding from River Capital, following initial support in 2021.
- The investment is set to enhance marketing efforts in response to new packaging regulations.
- Green Bell Packaging plans to rebrand and increase their digital presence.
River Capital has reinforced its commitment to Green Bell Packaging by providing a second £100,000 loan through its Northern Powerhouse Investment Fund II. This funding aims to bolster the Liverpool-based company’s ability to handle larger orders and expand its employee base, leading to the creation of five new jobs. With this financial support, Green Bell Packaging plans to expand its operations significantly.
In addition to operational expansion, the investment will support the company’s marketing initiatives as it looks to tap into the increasing demand for plastic-free food packaging, spurred by recent regulations. Green Bell Packaging, having originally started in 2018 to cater to UK retailers transitioning away from plastic bags, successfully diversified into food packaging by 2022 and now services a wide range of clients, including cafes, restaurants, and larger chains.
The company, which already boasts significant clients such as Middlewich Food Trays, Lola Cupcakes, Morplan, and German Doner Kebab, will use part of the new funding to rebrand and enhance its digital footprint through a revamped e-commerce website, catalogues, and digital advertising. This strategic move is designed to solidify its position as a leader in eco-friendly packaging solutions.
Sue Chambers, the investment manager at River Capital, praised Green Bell Packaging’s ability to adapt to market changes and highlighted the importance of this investment in supporting the company’s growth trajectory and profitability. Vahid Nagori, the managing director of Green Bell Packaging, expressed gratitude for the continued support, which he sees as pivotal in realising the company’s vision of leading the eco-friendly packaging market across the UK.
The Northern Powerhouse Investment Fund II, with a broader funding spectrum ranging from £25,000 to £2 million, is designed to stimulate economic growth across Northern regions, providing necessary financial support to small and medium-sized businesses. This initiative focuses on enhancing innovation and offering funding opportunities that might otherwise be inaccessible to these businesses.
River Capital’s continued investment underscores its commitment to fostering sustainable and innovative growth within the Northern business community.
