Smoking Gun takes on consumer communications for luxury travel provider Destination2, enhancing brand visibility and search rankings.
- The collaboration aims to fortify Destination2’s image as a leading provider of affordable luxury holidays.
- An ongoing press office function by Smoking Gun will drive attention through captivating campaigns.
- Destination2’s portfolio includes premium destinations such as Dubai, the Maldives, and Thailand.
- Executives express confidence that this partnership will secure impactful media coverage and broaden Destination2’s reach.
Smoking Gun, an esteemed agency known for innovative PR strategies, has been appointed by Destination2 to oversee its consumer communications. This collaboration is crafted to enhance brand awareness and elevate Destination2’s presence in the luxury travel market.
Destination2 positions itself as a purveyor of exceptional holidays offered at accessible prices. It boasts exclusive deals on high-end travel experiences to destinations such as Dubai, the Maldives, Thailand, Mauritius, and the Caribbean. Through a strategic approach, Smoking Gun will bolster Destination2’s reputation as the definitive provider of affordable luxury holidays.
Central to Smoking Gun’s strategy is an impactful, always-on press office function, which will utilise attention-grabbing campaigns to capture media interest. This effort is expected to drive a consistent stream of valuable backlinks and citations, boosting Destination2’s organic search visibility.
Rick Guttridge, CEO of Smoking Gun, highlighted the agency’s commitment to delivering transformative campaigns, stating, “Smoking Gun’s reputation rests on devising and delivering game-changing activity for some of Britain’s most well-loved brands.” He added the firm is eager to incorporate Destination2 into their expanding travel client portfolio.
Alan Harding, Destination2’s Chief Marketing Officer, praised Smoking Gun’s comprehensive understanding of media dynamics and influential connections, expressing confidence in securing impactful coverage across diverse platforms. “At Destination2, we’re on a mission to put luxury travel into the reach of ordinary families,” articulated Harding, affirming the strategic partnership’s potential to fulfil this mission.
This partnership is poised to advance Destination2’s standing in the luxury travel sector through strategic PR initiatives.
