Source has been appointed to lead the PR strategy for Skipton Business Finance, enhancing its online presence.
- The collaboration aims to bolster brand recognition for Skipton Business Finance among SMEs across the UK.
- Source will manage digital marketing, PR, and SEO strategies for the financial solutions provider.
- Key sectors targeted for increased visibility include recruitment and manufacturing, with plans for expansion.
- The partnership builds on Source’s successful track record in the finance industry, aiming for significant growth.
Leeds-based marketing communications agency, Source, has taken on the task of managing the Public Relations strategy for Skipton Business Finance. This partnership is set to enhance Skipton Business Finance’s brand presence, particularly in online spaces, and aims to increase recognition among small and medium-sized enterprises (SMEs) throughout the United Kingdom.
The relationship between Source and Skipton Business Finance is built on a shared vision of growth and enhanced brand visibility. Source plans to execute comprehensive digital marketing plans, incorporating Public Relations and Search Engine Optimisation strategies, demonstrating its prowess in elevating brand awareness. By doing so, Skipton Business Finance hopes to reinforce its standing among key industries such as recruitment and manufacturing whilst also branching into new sectors.
Matthew Shepherd, Chief Commercial Officer at Skipton Business Finance, expressed enthusiasm about the collaboration, highlighting Source’s strategic capabilities and creative ideas, which have been critical in delivering excellent outcomes within the finance sector. Shepherd stated, “Source really impressed us with its strategic thinking, creative ideas and proven track record in delivering excellent results for clients also in the finance industry. They join the business at such an exciting time, given that we’re eager to grow and build new, positive relationships.”
From Source’s perspective, they are equally thrilled to extend their portfolio within the finance realm. Daniel Kennedy, Director at Source, remarked on the exciting prospects this partnership holds, underlining the agency’s strength in crafting PR and digital strategies that resonate with industry needs. Kennedy commented, “It’s great to expand our portfolio of finance clients and deliver our expertise in PR, digital strategies, and marketing solutions. Our team excels in delivering coverage that resonates within the client’s industry, driving engagement and enhancing brand visibility.”
This new engagement with Skipton Business Finance comes after Source has successfully secured briefs with other notable entities such as UVAC, Northern Trek, Stridon, and CMP Products. This demonstrates Source’s wide-spanning influence and effectiveness in delivering robust strategic guidance across both B2B and B2C domains throughout the UK.
This collaboration signals a significant step towards strengthening Skipton Business Finance’s market position and fulfilling its growth ambitions.
