The Bigger Boat announces strategic expansion and leadership changes.
- Three skilled professionals join to enhance design and digital marketing.
- Scriba PR’s integration adds depth to communication services.
- Leadership roles realigned to foster growth and service quality.
- New internal roles promote specialisation and client success.
The Bigger Boat is steering into a new era with key appointments and the integration of the Scriba PR agency, enhancing its capabilities and widening its reach.
Joining The Bigger Boat’s team are Karla Robbeson, Rodger Dumisani, and Max Singh. Robbeson, originally from Cape Town, brings nine years of experience in design, covering multiple industries like fintech and eCommerce. Dumisani, a University of Huddersfield alumnus, adds his expertise in brand design and motion graphics. Singh, returning to the agency, previously honed his SEO skills at UNRVLD, and now takes the lead in SEO strategies.
The integration of Scriba PR signifies an important expansion of The Bigger Boat’s PR abilities, providing robust communication services that include content, PR, and social media. Carrie Webb will head communications, ensuring effective management of these new verticals.
Leadership rearrangements support the growth trajectory, with Emma Heslop now focused on commercial operations to boost client satisfaction and Alison Croston shaping strategies for client success. The clear alignment with the agency’s vision is evident in these strategic shifts.
Moreover, the organisation has introduced new roles internally, such as PPC and tracking manager, junior social media manager, and digital account manager, which present opportunities for team members to hone expertise and deliver superior client outcomes.
These strategic developments position The Bigger Boat to deliver enhanced services and achieve ambitious growth.
