SOUND&COLOUR agency in South Manchester has rebranded with The Modern World.
- The rebrand aligns the agency’s identity with its core values and ethos.
- A new purpose statement, ‘Powerful Content, Perfectly Captured’, has been introduced.
- The agency has produced content for major clients like EA Sports and BBC Sport.
- The rebranding is reflected across all social media and online platforms.
The South Manchester-based video production agency, SOUND&COLOUR, recently undertook a rebranding initiative in collaboration with the design studio, The Modern World. This strategic move comes eight years after serving a diverse clientele, including notable names such as EA Sports, BBC Sport, Adidas, and others.
The rebranding process involved a ‘sprint workshop’ facilitated by The Modern World, which focused on revisiting the agency’s fundamental values and ethos. This approach aimed to ensure that the new brand identity accurately represents SOUND&COLOUR’s vision and growth aspirations.
Central to this initiative is the newly coined purpose statement, ‘Powerful Content, Perfectly Captured’. This succinct phrase aims to encapsulate the agency’s commitment to producing high-quality video content that underscores their storytelling expertise and production craftsmanship.
The joint founders of SOUND&COLOUR, Chris Elliott and Rick Bailey, expressed their satisfaction with the rebranding process, highlighting The Modern World as an ideal partner for this undertaking. They noted that it was crucial for the agency’s new identity to align not just with their production standards, but also with their team’s ethos and future objectives. Chris Elliott and Rick Bailey stated, ‘We needed an agency that not only understood our brief but aligned with our ethos.’
Matt Lewis, creative director at The Modern World, praised the collaboration with SOUND&COLOUR, emphasising the openness and clarity the agency provided. Lewis remarked that their role was to assist SOUND&COLOUR in effectively communicating their identity both internally and externally. This has resulted in a visual and conceptual identity that matches the calibre of their work.
The new branding has already been implemented across SOUND&COLOUR’s online presence, including their social media channels and website, marking a significant step forward in their ongoing development.
SOUND&COLOUR’s rebranding marks a noteworthy advancement in aligning their business identity with their creative and strategic aims.
