Journey By Behrens, an initiative by the Behrens Group, is set to redefine venture capital through a novel approach.
- A 190-year-old textile firm, Behrens Group is leveraging its expertise to support emerging businesses.
- Journey By Behrens plans to secure up to 10 investments by 2025, focusing on innovative startups.
- The company offers comprehensive support, including product development, marketing, and strategic operations.
- Initial investments include Reflo, a sustainable sportswear brand, and One Day Agency, an integrated marketing firm.
The Behrens Group, a historic name in the textile industry, has introduced Journey By Behrens, aiming to revolutionise venture capital investments. According to the firm’s announcement, this initiative is designed to foster the growth of emerging businesses through more than just financial backing. The company aims to utilise its vast experience to provide strategic support in various critical areas, including product development, marketing, and operations.
With an objective to finalise up to ten investments by 2025, Journey By Behrens focuses on startups and SMEs that show promising potential for expansion. This ambitious plan sets a new standard for investment firms, emphasizing a holistic approach towards nurturing businesses.
Henry Hughes, Director at Behrens, highlighted the company’s dedication by stating, “We are excited to introduce Journey By Behrens and support the next wave of entrepreneurial talent. We understand the challenges owners and entrepreneurs face in the current climate, and we see an opportunity to support them.” He further explained that the firm’s goal is to assist in various operational aspects such as logistics, warehousing, and supply chain solutions.
The initial ventures benefiting from this investment model include Yorkshire’s sustainable sportswear brand Reflo, led by Behrens in a seed funding round alongside England Football Captain Harry Kane. Additionally, the Manchester-based One Day Agency has been acquired to enhance Behrens’ creative and digital service offerings.
The strategy showcases Behrens’ commitment to propelling forward-thinking enterprises. By offering seasoned expertise in design, manufacturing, working capital, and supply chain management, Journey By Behrens seeks to alleviate common business challenges and facilitate growth.
Journey By Behrens exemplifies a transformative model in venture capital, committed to empowering innovative businesses until 2025 and beyond.
