University Academy 92 (UA92) appoints Smoking Gun to elevate its educational offerings.
- Smoking Gun to enhance UA92’s brand visibility in business and community sectors.
- The agency will focus on media relations to generate interest in UA92’s unique education model.
- Emphasis on building partnerships and improving the student experience at UA92.
- Sara Prowse, CEO of UA92, champions the new collaboration as pivotal for diverse talent growth.
University Academy 92, a pioneering institution in higher education, has selected Smoking Gun as its retained agency, a decision made following a highly competitive pitch process. Smoking Gun’s B2B team is tasked with amplifying UA92’s presence among key businesses, brands, and communities, aiming to bolster awareness of their distinctive educational approach.
Smoking Gun will leverage its media relations expertise to construct a vibrant narrative around UA92’s students, staff, courses, and campus life, thereby stimulating corporate engagement both online and offline. This strategic initiative seeks to convert target audiences into partners, advocates, and supporters, enhancing the institution’s educational impact.
At the heart of this initiative is an effort to enhance the brand reputation of UA92, making its unique offerings known through headline-grabbing news and thought leadership, as well as elevating the profile of its senior leadership team.
Sara Prowse, CEO of UA92, expressed the institution’s bold and disruptive educational vision, emphasising their commitment to providing exceptional education rooted in real-world industry experiences. ‘We aim to equip our students not only with the skills but the mindset needed for the ever-evolving job market,’ Prowse stated.
The partnership with Smoking Gun is seen as integral to this mission, aiming to amplify UA92’s voice and its inclusive educational approach. Smoking Gun’s participation in the competitive pitch was noted for its drive and shared ambitions, aligning perfectly with UA92’s goals.
Caroline Aspinall, Smoking Gun’s commercial director, highlighted UA92’s commitment to making higher education accessible to underrepresented groups, aligning with their own values of working with daring brands. Aspinall noted the palpable excitement on campus, reflecting UA92’s role as an innovator in rewriting the higher education narrative.
Smoking Gun has established a reputation for impactful campaigns, and their collaboration with UA92 marks a continuation of their expansion and success in the sector. The agency is enthusiastic about what the partnership will deliver in terms of impact and innovation in the educational landscape.
This partnership is poised to reshape perceptions and elevate University Academy 92’s role in education.
