PR and communications firm Refresh has strengthened its leadership by appointing Rick Hollister as Associate Director.
- Hollister brings over 12 years of international PR and marketing expertise across various sectors.
- He has previously worked at PR Agency One and Brazen, managing high-profile accounts and strategic campaigns.
- His role includes client portfolio expansion, senior leadership collaboration, and enhancing internal training.
- Rick aims to leverage his experience to further Refresh’s growth and client acquisition efforts.
In a strategic move, Refresh PR has appointed Rick Hollister as an Associate Director to enhance its leadership team. Hollister, known for his extensive experience in the PR and marketing industry, is set to contribute significantly to the company’s growth and expansion efforts. With a career spanning over 12 years, he has handled a diverse range of international clients, delivering impactful B2B, corporate, and consumer campaigns.
Rick Hollister’s proficiency in managing high-profile accounts is well-established from his previous roles. Before joining Refresh, he was a part of PR Agency One, serving notably as a Senior Account Director during his eight-year tenure across two separate stints. His career also includes significant contributions at Brazen and Peppermint Soda, where he demonstrated capability in building enduring client relationships and implementing creative and strategic PR campaigns.
The responsibilities in his new position at Refresh PR include expanding the agency’s client portfolio and strengthening existing client relations. Hollister is also tasked with collaborating with the senior leadership team to support agency growth and instil a high-performance culture. Additionally, he will focus on advancing the internal training programmes to nurture the next generation of PR and marketing talent.
Hollister expressed enthusiasm about his new role, stating, “The opportunity to join Refresh excited me as the agency has a fantastic reputation in the technology, built environment, and construction industries. I plan to build on the agency’s strong foundations and grow its client base across sectors. I will also support the agency’s continued evolution while introducing new perspectives to help it achieve even greater heights.”
Laura Mashiter, managing director at Refresh, highlighted Rick’s appointment, saying, “Rick will play a key role in shaping the future direction of the business alongside the senior leadership team. His expertise spans a variety of sectors, and he is well-positioned to lead client acquisition efforts and contribute to the agency’s continued growth.”
As organisations face new challenges in an evolving global landscape, Refresh PR recognises the need for experienced and strategic minds. Rick Hollister is seen as a valuable asset to guide clients through these complexities, bringing a wealth of experience coupled with a creative approach to drive growth for both the agency and its clients.
Rick Hollister’s appointment heralds a new chapter of strategic growth and leadership at Refresh PR.