Start Communication has appointed Vicky Daly as its new client services director.
- Daly brings over two decades of marketing and PR experience to the consultancy.
- She will manage marketing projects for notable clients, including Manchester Metropolitan University and Greater Manchester Mayor’s Charity.
- The consultancy connects in-house and agency teams with freelance specialists for tailored marketing solutions.
- Vicky Daly is set to play a key role in driving the consultancy’s strategic growth.
Start Communication, a Manchester-based B2B marketing consultancy, has announced the appointment of Vicky Daly as its new client services director. Daly, who formerly led business marketing at The Growth Company, steps into a role crucial for the consultancy’s operations, where she will oversee the delivery of marketing and communications projects to a diverse portfolio of clients. These clients include organisations such as the Ethical Supply Chain Program, Envair Technology, Greater Manchester Mayor’s Charity, and Manchester Metropolitan University.
With 21 years of experience in marketing and public relations, Daly has worked in both Manchester and London, gaining substantial expertise that she brings to her new position. Her role will involve managing marketing strategies and communications for Start Communication’s growing client base, tailoring solutions to meet specific business needs.
Start Communication is recognised for its strategic support, offering regionally, nationally, and internationally nuanced marketing solutions. The consultancy builds bespoke teams by connecting in-house and agency marketers with a network of specialised freelance partners. This flexible approach allows the agency to address niche requirements and urgent projects, utilising over 50 experienced practitioners, including digital specialists and copywriters.
Rachel Chesters, managing director at Start Communication, emphasised the variety of challenges companies face in the marketing landscape. She noted the increasing reliance on freelance and partnered support alongside traditional agencies. Chesters expressed her satisfaction with Daly’s appointment, citing her wealth of expertise as pivotal to delivering strategic outcomes for clients.
Vicky Daly expressed her enthusiasm for her new role, highlighting the potential within Start’s business model and her anticipation of contributing to its growth. “I’m thrilled to be working with Rachel and the wider Start team at such an exciting time for the business,” Daly stated, underscoring the model’s capability to provide substantial value to businesses.
Vicky Daly’s appointment at Start Communication underscores a strategic move to enhance client services and drive the consultancy’s growth.
