WPP secures complete ownership of T&Pm, integrating AI into marketing solutions.
- T&Pm was established from a merger between The&Partnership and mSix&Partners last year.
- The acquisition embodies WPP’s strategic simplification yet maintains T&Pm as a standalone entity.
- AI becomes central in T&Pm’s operations through WPP’s innovative system, WPP Open.
- WPP’s investment in AI facilitates rapid client partnership, advocating for integrated team agility.
WPP has taken full control of T&Pm, marking a significant step in integrating artificial intelligence at the core of marketing solutions. The acquisition sees WPP consolidating its ownership in T&Pm, formed from the prior merger of The&Partnership and mSix&Partners. This move is described by WPP as a simplification of its corporate structure, yet T&Pm will continue to operate independently.
T&Pm will now place WPP’s cutting-edge AI-powered marketing operating system, WPP Open, at the forefront of its business model. Johnny Hornby, the founder and CEO of T&Pm, expressed enthusiasm about this new phase, citing the superiority of integrated teams in driving global success. He remarked, “Now, AI is transforming the speed at which we can partner with clients to create growth and WPP’s early investment in Open gives us a big advantage.”
Mark Read, CEO of WPP, further highlighted the potential of WPP Open, underscoring its role as a transformative tool in marketing. T&Pm serves as an example of how WPP is embedding AI in its client services, aiming to innovate within the marketing landscape.
T&Pm employs approximately 1,800 individuals across 42 locations globally. Last year, WPP expanded its UK operations with a campus in Manchester, demonstrating its commitment to growth and innovation beyond London.
This strategic acquisition underscores WPP’s commitment to innovation and AI-driven growth in marketing.
