Oliver Yonchev unveils cocreatd, a new venture studio aimed at disrupting the marketing industry.
- Yonchev, along with co-founders, plans to back bold ideas with investments and support.
- cocreatd addresses the exodus of talent due to AI and offers a co-creation model with founders.
- Two investments have already been made, with plans to support more innovative ventures by 2025.
- The studio promises a fresh approach to marketing, leveraging AI and smaller agile teams.
Oliver Yonchev, known for his role at Social Chain and Flight Group, has launched a new venture studio called cocreatd. This initiative is designed to revolutionise the marketing industry by supporting and bringing to life bold ideas. Yonchev collaborates with co-founders James Lawson Baker, Paul Stevens, and Simon Whitaker to make this vision a reality. cocreatd aims to reinvent how marketing and creative services are delivered, targeting marketers, creatives, and technologists who seek new ways of working.
Yonchev believes the industry needs a dramatically different approach. He cites the increasing independence of talent and the rise of artificial intelligence as factors driving change. According to Yonchev, small, agile teams of experts can now compete with larger organisations in value creation. cocreatd is tailored for these professionals, offering a platform to innovate and grow.
James Lawson Baker highlights the studio’s commitment by mentioning that they have already made two investments and plan to incubate 8-10 more ventures by the end of 2025. This showcases their dedication to fostering the next generation of marketing innovations.
Simon Whitaker discusses the shortage of startup funding in the advertising and creative sectors. He criticises the current support models, which he believes are outdated. cocreatd seeks to change this by providing bespoke support that encourages new ventures and ideas.
Yonchev, reflecting on his experience building global agencies, states now is the perfect time to challenge existing agency models. He emphasises the potential to create new technologies and validate ideas swiftly, particularly with AI enabling smaller teams to surpass larger entities in effectiveness.
cocreatd aims to redefine the marketing landscape by empowering innovative thinkers through collaboration and investment.
